![]() Real sales happen with warm or cool leads. By tweaking, adapting and learning from these email check-ins, you can dramatically increase your close rate.īefore we start checking out our sales follow-up email templates, one of the greatest lessons every salesperson needs to learn is that customers will buy when they are ready to buy.Īll salespeople love a hot lead, the kind that buys immediately and takes the least amount of effort, but hot leads will always be a small percentage of your total number of prospects. We have also added some advice on when to send these follow-up templates, as your timing is often as important as the message. We’ve compiled 15 of the best follow-up email samples that you can use to cover almost any sales situation. By the end of this article, you’ll have a collection of follow-up email templates that will dramatically increase your prospects’ response rate without bothering them, netting you more sales in the long run. We have the secret to dealing with almost any sales situation that requires follow-through. How do you prevent your emails from simply disappearing into your prospect’s overflowing inbox? However, it has one very serious drawback: people’s inboxes are usually filled with offers, introductions and messages they don’t want to respond to. For various reasons, your contact may have not responded to your first attempt at outreach, and crafting your second go at making contact is an important step to turning cold calls into leads.Įmail may be the most convenient and logical way to follow-up with your prospects after the initial intro or proposal. The make-or-break part of any deal is the second touch, as this is where you start turning leads and prospects into clients.
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